The Age of Engage

I must confess that I judge books by their titles. Perhaps this is an unfair method, but in all honesty this was the method by which I used to choose my book. First I perused the reading list and the three books that stood out to me were Guerilla Marketing on the Internet, The Age of Engage, and Twitter Revolution. Guerilla Marketing made my list simply because it uses the word guerilla. Guerilla conjures up images of brutality, force and in general has a badass vibe. The Age of Engage is a cute and clever title. As for the third selection, I hate twitter. I don’t understand it. I don’t believe in it. Perhaps if I read Twitter Revolution I could gain a little insight into its purpose and function in marketing.

After narrowing the selection down to three I then googled each book. Amazon used words like arsenal and advertising jungle to peak my interest in Guerilla Marketing. Reviews ranged from “over-hyped piece of garbage” to “thumbs up.” In general, I got a sense that this book is good for beginners and those on a tight budget.

Amazon claims that The Age of Engage is written for professionals that have a basic understanding of marketing terms. The book covers social networks as well as the internet in general. Here the customer reviews ranged from “not very insightful” and “the textbook for the 21st century.”

Twitter Revolution describes its purpose on amazon as to teach people how to use twitter. I had to axe this title off the list right then and there. I am not down with a book that isn’t critiquing nor explaining twitter’s purpose.

When I made the choice between The Age of Engage and Guerilla Marketing it really came down to content. Guerilla was described as basic and rudimentary, while Engage goes a little more in-depth. I chose Age of Engage because it gets more into terminology and in general sounds complex and engaging.